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They have started marketing to teenage girls. The product line includes lacy underwear with "call me" and "feeling lucky" embroidered on them. Personally, I think it's sick. However, it's been posted on fb by a few people and not everybody feels the same way I do.
Since there is almost total anonymity on here, I though the feedback would be more open and honest, and interesting to read.
Hit the link and you will read a letter a father wrote to Victoria Secrets in regards to their new line and marketing campaign. On my fb the argument is between has the capitalist greed of VC gone too far, or should the parents just do a better job parenting? Just curios as to what people think.
I John 4:7 (NRSV)
I think the old adage "give them and inch and they will take a mile" holds true here. For years and years, if not centuries, sex has been the #1 seller for merchants. They started off small, chipping away at inhibitions slowly over the years until now you have what was considered "soft porn" back in the 60's and 70's airing on Super Bowl Sunday commercials.
VS isn't interested in right or wrong or whether or not your daughter turns into a whore. All they want is money.
It's up to us parents to make sure our daughters grow up with self-confidence and respect and knowing they have a supportive and loving family who would do absolutely anything for them. If they have these things, they will be much less likely to fill any voids from lack there of with drugs, alcohol, and sex in my most humble opinion.
NOTE: Some of that might have come across wrong. I don't think VS is bad for adults, I just don't think it is appropriate for girls. I really enjoy my wife bringing home a VS bag from time to time.
This post was edited by BrickTamland 13 months ago
The poster formerly known as 31-7. Understood by few, known by many, loved by all.
I have some of them. My daughters, as long as they are under 18, will not. It is, on a much different scale, a marketing campaign like the old tobacco ads. Curious to hear from Nash on this one, as someone in the business.
This is the slippery slope of our society that makes young adults grow up too fast. This takes it from some 14 y/o girl wondering who will ask her to the homecoming dance, to having that same girl contemplating if she will sleep with someone on homecoming night. These kids are forced into grown up decisions before their time. All because the media and sales companies are making it seem like it is normal everyday stuff.
Laura, You the Dad and Brick said it very well. I, too, think this is WAY over the mark. The innocence of young girls should be protected at all costs until they reach their majority, and by then hopefully, with consistent parenting laced with a strong value system and careful development of real self-worth, they will have been provided with a background of personal strength; with which to make good life decisions for their professional, mental and physical future. Sadly, I blieve there is not enough of this dynamic at play, and so there is a plethora of potential customers for this ad campaign.
The marketing of revealing and suggestive clothing and make-up for this demographic, is nothing other that what Brick calls out. An attempt to produce a product line that will not only swell their immediate coffers, but capture a large percentage of these young ladies as life-long customers. Reprehensible in my book.
Now anyone who has read my stories, knows I love the ladies, and loved them many times if I got the chance. BUT, they were all grown women who were able to make the choice as to whether on not to indulge in certain behaviors, and intelligent enough to parse the difference between the lure of advertising hype, and the reality of consequence for one's actions.
Thank Sweet Baby Jesus, or Yaweh, or Wankan Tanka, or Bhudda, or Mohammad or even Our Lady of the Lake, there are women like Laura and my daughters, who see through this approach, and will serve as a bastion of resistance against the tide of impact and guerilla marketing, peer pressure and a teenager's natural strain against constraint, to teach another way for young ladies to achieve personal value.
This post was edited by Nashnole 13 months ago
Well said (and that goes for everyone ITT). I have to be so careful with what I say around my 4 year old already as far as body image, etc. She knew I was working hard to get rid of the post-pregnancy pooch and I caught myself using the F (fat) word a few times I shouldn't have. She already has the princesses, barbies, etc. out the yinyang and I hate them. I know it's only going to get worse over the next 2, 5, 10 years.
If I may suggest, you are doing IMO what should be done - leading by example. We made sure to engender as much exposure of our daughters to professional women, strong family matriarchs and the like as we could, to help them witness what we considered to be 'good' lifestyle choices and behaviors that would yield an excellent long-term harvest.
Now did they turn out perfect? No indeed they did not. They did at least have a foundation of alternatives to consider. Eventually, they became professional, as well as caring and nurturing women who I'm proud to say, with all their personal foibles included, I'm proud to call them my daughters.
Another thing. Organized activities are great teachers of value, and add the possibility of good social interaction skills. CoachTNole can tell ya more about that I'm sure.
Sports can have such a huge impact on a childs life. whether they are bad or good it does not matter. It puts them in grown up situations, but with their peers instead of adults. They have to be dependable (show up to practice, games, and workouts on time). They learn to see a bigger picture ( as in the team succeeding instead of just relying on individual accolades) They are held accountable for their play and decisions( This is a big one, being able to be told you did not get the job done this time, and not throwing a fit and quiting at the first sign of adversity, but find the problem and work hard to fix it) They learn how to support each other. Both when the team is winning and when they are losing. I could go on and on i think y'all get the point though. Nash hit the nail on the head with social development and sports. So many times you hear some one say "oh it's great they play a sport, keeps them out of trouble". While this is true (idle hands are the devils playground) it does so much more as far as preparing these kids with life, and the people in it!
This post was edited by coachTnole 13 months ago
Wow...I feel like I could write a dissertation on this. It's utterly ridiculous and painful to watch. In my time serving as a middle school guidance counselor, I've heard and counseled with more than I care to recall about sexually related situations. I know the girls weren't like that when I was in middle school. IMHO, our society is to blame. It's the backbone of the problem, with parenting (or lack thereof) being a close 2nd. When I was in middle or high school and got in trouble, I was begging to take whatever the punishment was, "just please don't call my dad". Nowadays, you actually have kids wanting you to call their parents! Don't get me wrong, I love my kids and I think their incredible but if they get out of line enough, they need their ass whipped. I know I'm old school, and it's harder and harder to try and adapt to this "new way of thinking". The sheer fact that we're even having this discussion goes to show just how screwed up our society is these days.
75% of the good looking girls are sloots now days. A huge part of it is marriage problem (divorces etc) and feminism propaganda that you can do anything you want with out being judged.
This perfect storm is creating guys not being able to trust a girl and her past and them not wanting to get in a serious relationship with them. I have attached a article that discusses how the want for marriage is decreasing with guys but increasing with girls.
I maybe find and get close to one good interesting girl a year. Out of the hundred of girls I meet every year the majority are shallow and slutty.
This post was edited by Nole of 16 13 months ago
Far be it for me to guide you in your quest, because mine was a rough journey, but if there is one thing I could offer it is this:
It matters where you go to look for a girl.
I would assume this is the same vice versa.
Definitely not clubs or bars. I have met every girl that I would date from work, volunteering, clubs, and friends.
I met my wife volunteering.
My wife and I went to high school together. We never dated, but both attended our high schools graduation 2 years after we graduated and hit it off. Weird. ...Anyways, the culture is definitely changing, I look at how girls these days dress, and interact with other girls as well as the guys. It's just scary having a daughter. My friend has said many times, "Where were these girls when we were in high school"?
~Not having a daughter crew~
It shouldn't be that hard for guys to figure this stuff out.
Look at how a girl's mother treated her father, and this is what you can expect your future to be.
I agree that the pool is getting smaller and smaller.
That article is not right. It comes and goes from so many angles at once I have to wonder what the general line/tone of that website is. Is the answer to go back to the 50s? Feminism is not the root of all evil. Men and women are both now expected to be everything to everyone. We all have to balance multiple roles, depending upon whom we choose as our mate. To suggest that marriage isn't worth it now because women are not going to be home waiting with dinner and a martini is ridiculous. Should I not have gotten married because my husband doesn't put a roof over my head? Maybe I read it wrong, but I don't get the point of that article at all.
And as far as the good looking girls being "sloots," why do you think they do it? What gets them attention, good or bad? What is in their face from the time they are 8 years old, or sooner? You don't see toys being marketed for prudes. How would you raise a girl to NOT become or at least look promiscuous? Is it even possible to buy them clothes that go "past the fingertips", which was the measurement for shorts and skirts when I was in middle/high school?
Perhaps the sons of the world should also be raised to treat girls and women so that they don't feel the need to flaunt in order to gain approval.
It's all about the attention. Unfortunately like you said, good or bad. No attention from daddy (if there's a dad around) equates to attention seeking from other males. How do women get men's attention.... Ding Ding Ding, we have a winner. Like I said, parenting issues.
Agreed. That's why I chose my husband. He is an involved, adoring parent. He will actually be the one at school functions because I'll be stuck in my office until I die. My father, on the other hand, didn't want kids and it was obvious. I don't think he tucked me in goodnight once.
But parenting isn't mentioned at all in that article. Maybe it was just a non sequitur to 16's comment. I'm tired.
If you want to have a discussion, I think you have to focus on something specific: Victoria's Secret has chosen to enter an *existing* market, and is that a good idea for them?
The other topic, should young girls wear sexually appealing clothing, better have a no-brainer "hell no" response.
I don't think you can blame VS for getting into an existing market. They could keep out and take the high road, but the market already exists, it's beyond being challenged (on a social level), and entering it isn't even news-worthy - I haven't heard a word about this anywhere outside of this thread. VS is keeping up with the Jones', should we be mad at them for that? I don't know, I guess it would have been cool if they'd taken a stance against sexually appealing clothing for certain ages, but if they're not going to do that, I think entering the market is probably a logical step for them. As Brick mentioned, it likely creates life-long customers.
Compared to the stuff I see and hear, this would be the least of my concerns. My fictional daughter is lucky she doesn't exist - If I actually had a daughter, I'm not sure I'd let her out of the house.
This post was edited by JayFields 13 months ago
Here's a thought. To enter the market and gain a lifelong customer, why not create a VS "tween" line that would be sold in stores that children of that age belong in? Granted, most of the clothing in those stores isn't what I consider appropriate either but at least it is clothing and geared toward the age group. It might carry a lower profit than simply adding a new product line to their current sales model, but I don't think it would be nearly as controversial.
Saw this on facebook about it. The comment that went along with it is:
WTF, Victoria’s Secret? As if we don’t have enough trouble teaching our teenagers not to sleep around, you go ahead and make this new slutty collection called Bright Young Things specifically for girls. Yeah, you suck. But let me just say that in the least, you could have done a better job. Here are a few of my thoughts about your new slutty hobag collection.
Speaking of facebook, I saw this gem and I remembered our discussion about big girl panties.
"Let's Make Out"????
For middle school girls? WOW. What a Godless society we live in.
Well, apparently this isn't true.
It isn't a new line, but a campaign aimed at the 15-22 year old they have targeted for years.
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