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The world of college football has lately been obsessed with conference television deals, and rightfully so. Those wealthy contracts are the main driver behind the many recent conference realignments. The Big 12’s 13-year, $2.6 billion deal with ESPN and Fox attracted TCU and West Virginia, the latter of which paid $20 million to join up as fast as possible. Louisville, Pittsburgh and Syracuse also wasted little time jumping to the ACC to get a taste of the conference’s new deal with ESPN, worth $3.6 billion through 2027.
But even as TV deals drive up conference distributions and reshape the landscape of college sports, a college football team’s financial success still relies on what it earns individually.
Take the Texas Longhorns as an example. College football’s most valuable team is now worth $133 million, up from $129 million last year. The Longhorns generated $104 million in revenue in 2011, the first time a college football team has ever cleared the $100 million mark. While the Big 12’s conference distributions increased to $19 million in 2011, about 40% of Texas’ football income still came exclusively from ticket sales ($32.4 million) and sponsorships ($8 million).
Our methodology, explained in detail below, considers the economic impact of visiting fans, and it’s often quite big. A single home game could inject anywhere from $5 million to $10 million of direct spending into a school’s local economy, depending on the team. Each Longhorns home game attracts more than 40,000 visitors to the Austin area, and we estimate those fans spent over $10 million per game last season. For the Longhorns to increase in value despite giving up a home game is a truly impressive feat.
Michigan is up, Notre Dame is down and the Texas Longhorns are still college football's most valuable team.
Chris Nee of 247Sports.com. You can follow me on twitter @CNee247.
The methodology is pretty strange.
Your value as a football team is partially determined by the amount of fans from other teams that travel to your stadium. Wake Forest has the economic impact of a drift fishing boat. The lack of traveling ACC fans (except Clemson and the vagrants from Miami) is going to murder us on that.
"A single home game could inject anywhere from $5 million to $10 million of direct spending into a school’s local economy, depending on the team."
That quote sticks out the most to me. I know there is much debate on our scheduling practices and the insistence of having 7 home games (which with Florida on the schedule makes home and home series virtually impossible), but from a strictly monetary sense, this pretty much explains it. I'm not personally advocating a continuation of 3 home cupcakes and Florida, but I understand the thinking. With the ACC now committed to 8 games, however, I think we may see a return to some home and home series as long as it's set up the opposite of Florida so it guarantees us 7 home games a year (4 ACC, 2 pay games, 1 home and home in odd years) (4 ACC, 2 pay games, Florida in even years).
Interesting figures. USA Today reports TEN 100 million dollar revenue generators. Claims Texas generated 150 million last year (spent 133 million).
So do we know where FSU ranks on this list?
FSU didnt rank in their top 20... UF was #7
Not a single ACC school
This post was edited by NoleBuc01 19 months ago
I guess what I'm asking is based on how much we bring in (I don't know how much) where would we be approx. 30, 40, 50's?
Per USAToday, we ranked #24 with $78 million generated in 2011. I think that number is closer to $81 million this year.
The way their system is set up is flawed. We can't help if small school teams from NC, Maryland, Virginia and Boston don't want to make the 20 hours of driving to watch 3 hours of football on a Saturday.
You can't sit here and tell me that two teams that dominated college football for over 20 years (FSU and Miami) are not a top-20 valued program. Those teams won 8 national titles and played for 11 (?) in a 18 year stretch!
This post has been edited 2 times, most recently by fsukum 19 months ago
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